Integrated Marketing
Integrated Marketing
Truly integrated communications campaigns will seamlessly present engaging messages to key audiences using different platforms for maximum impact.
This requires a genuinely coordinated approach using more than just internet based media. It’s the delivery of the same themed messages via multiple platforms that creates an enhanced result. So managing the coordination of messages and their timing across all media is essential.
Digital marketing is never as effective on its own compared to being fully integrated with other communications activities. Effective coordination means that the impact of campaigns will be far greater together than for each individual component, providing many opportunities to influence understanding and behaviour of potential customers. When done effectively, it can significantly enhance a business’ reputation and performance.
Proteus has delivered integrated campaigns across many countries and industries. Demand for our integrated campaigns is understandably high.